Being a new homeowner, I found myself in Home Depot a couple weeks ago. Walking through the floor coverings department, a carpet sample panel caught my eye. Not because of the carpet itself, but the name of the style:
Mission Critical Visionary? What? That's a strange name for carpet, even stranger because the display made it clear that this line of carpet is for homes, not offices.
I flipped through the rest of the panels of samples, showing the different styles, and every single name was straight from corporate-speak. There was "Corner Office," "Value Added Self Starter" (all the necessary hyphens were missing), "Chairman," and -- I kid you not -- "Ground Breaking Due Diligence."
How on earth did someone decide these would be good names for home carpet styles? This is difficult for me to fathom. (I did not note the manufacturer, and Googling some of these names and "carpet" didn't turn up anything....)