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Thursday, February 22, 2007

I need an anthem

While cruising the internet for info on Giant Food for my thesis, I wandered over to IGA. IGA isn't so much a chain of grocery stores as a name (and a distribution network, I think) that can be licensed by independent grocery stores. I'm a fan of local grocery stores, so that's good. But wait until you hear THE IGA ANTHEM! You will be so overcome with emotion that you will march straight to your nearest IGA to shop for ground beef out of sheer "hometown pride."

It's several minutes long, so you might not make it all the way. My favorite part is the overdramatic drums throughout. I'm trying to picture the marketing meeting where they came up with this, and it's just not working.

(P.S.: "I know that you're as proud of me as I am proud of you.")

12 comments:

Sebastian said...

Wow, that song should have totally been used in Mulan.

Andrew said...

Ha! That's totally awesome. A few weeks ago at work someone discovered that one of our main competitors, CheckPoint, has an anthem. We're talking about a network security company, here:

CheckPoint! You can be sure
Of the times ahead
CheckPoint! 'Cause we secure
The Internet

If you notice a distinctly Eastern Mediterranean vibe, keep in mind that CheckPoint is an Israeli company.

teague said...

Oh man, that one's awesome, too. Even better than a Disney animated musical, I see a market opening for a CD compilation of corporate anthems in the mold of the Now That's What I Call Music series. Perhaps "Now That's What I Call Ineffective Corporate Branding"?

Anonymous said...

Simply astounding, Teague!

The production values are off the charts.
[WARNING: SPOILERS AHEAD]

At the opening of the song, I thought it was a trailer for some jungle thriller movie (ala Apocalypto?). Then it hits the We Are the World verses, and I figure this will be sung by 4th grade classes all across the country. But wait! A flute solo! I really didn't see that one coming, although the key change at the end was definitely needed to get us through one last chorus...

- Matt

gastropodblue said...

Holy crap, that was amazing! Especially that drum flourish at the end. All that was missing was a Gratuitous Key Change! I'm surprised (and a bit disappointed) they left that out....

Hannah, it's time to come clean: Was that you on the flute solo?

gastropodblue said...

EDIT: HOW DID I MISS IT THE FIRST TIME?!? That key change was deliciously gratuitous. LOVE IT!

hannah said...

Love it! And no, that was not me on the flute, unless IGA agents secretly snuck into the band room when I was practicing in fifth grade. Such resplendent drums! Such a rousing chorus! Such glorious crescendos! I feel inspired to, uhhhh, well, get a different song in my head now.

teague said...

Note that you can easily download the mp3 of the anthem. No digital rights management restrictions! It's on my iPod.

lj said...

Some googling reveals all sorts of amazing corporate anthems out there, like the IBM Rally Song, Ever Onward. Or this page has some truly horrid MP3s -- rapping about an accounting firm? I wasn't able to make it very far through them.

Not a corporate anthem, but for some really breathtakingly bad music, check this out. Some venture capitalist has used his money to publish his own awful novel, and then made an album to promote it.

lj said...

Oh, I forgot: on that "Fight the Bull" page, be sure to look at the Bullfighter.

lj said...

I don't know if anyone is still checking on this thread, but my sister just sent me this. Holy god almighty save us from this man. (be sure to actually *watch*, in order to appreciate the amazing camera work)

teague said...

Damn. Letterman has shown bits of that in the past, but I'd never seen the uncut version. It's the sort of thing that doesn't directly have anything to do with him being Attorney General, but seriously makes me question his fitness for the job anyway.

"This country's far too young to diiiiiiie...."