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Thursday, February 14, 2008

Lance Armstrong, Bike Commuter

Apparently Lance Armstrong is planning to open a bike shop in Austin. I would not find this worth noting, except that it's going to be commuter-centric -- i.e. practical bikes, a cafe and even showers for commuters. As that blog post notes, it's cool to have someone so high-profile poised to be a public face of bike commuting. In most people's minds, bike commuting is decidedly uncool, so if the ultimate cool competitive cyclist takes an interest in it, or maybe even advocates for it, it can only help.

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