Ah, marketing

From an article in the LA Times on how car makers are having trouble selling SUVs amid the rise in fuel prices:

"Every carmaker is having the same conversation: 'How do we motivate people to buy in a climate when oil is $140 a barrel?' " said Rob Schwartz, executive creative director at TBWA/Chiat/Day, a Los Angeles ad agency.

To translate: "How can we help people make bad decisions that benefit us?"